Artbin
Role: UI/UX Designer, Brand Designer, Motion Graphic Designer
Solo Project
Duration:
UI/UX Design - July 2022 (2 months)
Branding - Jun 2023 (1.5 month)
Connect public and junior artists; Make modern arts more understandable.

ArtBin is an NFT art communal platform that aims to gather art lovers to celebrate modern arts together with no threshold. Members can connect with artists at all levels and express themselves through original artworks or fan creations.
Problem
The invention of the non-fungible token (NFT) sets the security of the digital arts, which makes their value closer to physical arts and makes them more valuable to collect.​

However, while some prestigious NFT artists can sell their digital artworks for millions of dollars, many junior NFT artists are still unknown. Their artworks couldn’t be understood, which made them struggle to meet their potential buyers.
Design
User Research
Based on the above information, my UX research focused more on the process of NFT online art collection and tried to find optimization solutions that could benefit young artists.
Define
Mission: A community that connects unknown NFT junior artists with collectors, with the goal of helping junior NFT artists raise more public awareness and boost their careers.

Goals:
  1. Promote artists' works and unique concepts to wider audience groups.
  2. Help artists cultivate their fan base.
  3. Attract potential new collectors to invest.
Ideation
Idea: An online platform connecting unknown NFT junior artists with collectors. This platform helps junior NFT artists gain public awareness, cultivate fan bases, and attract collectors, boosting their careers through secure and innovative features.

Features:
  1. Discoverability
    Artists can tag their artworks with trending topics and art movements to enhance visibility. Collectors can explore and share artworks tied to themes, fostering engagement.
  2. Active Engagement
    Support for multiple presentation formats, such as memes, videos, and manga, to capture diverse audience interests.
  3. Interactive Community
    Non-artist users can reinterpret artworks and share their fan creations with the artist's approval. On the other hand, artists gain insights into fan preferences and inspiration for future works.
  4. Personalization
    Customized recommendations based on collectors’ interests, trending topics, and art movements to enhance user experience.
  5. Secure Transactions
    Integration of NFT technology to secure artwork copyright and authenticity.
UI
Based on the previous UX research, we intend to solve the three key issues we discovered. Aiming to improve the artists' visibility and sales of their artworks, we decide to build an art community APP for both junior artists and collectors.

Additionally, as a digital art platform, NFT is our first choice to protect the artists' originality.
Connect discussion topics and art movements with artwork.
Users can discuss trending topics, movements, and art styles. They can share the artworks related to the topics with artists’ information from the platform. Artists can also add topic tags to their artworks to get more attention.
Artists can explain their artwork through a more attractive format [Memes, videos, mangas, etc.]By presenting their artworks in various and engaging formats, artists can capture the interest of a broader and more diverse audience for their original creations. It allows them to increase their visibility, gain fame, and connect with a broader range of viewers while staying true to their unique styles.
Become a recreator and post your interpretation of the artworks in diverse formats. Artists also know fans’ interests through fan art.With the artists' authorization, audiences can also create their explanations for the artwork in various formats. It will enable artists to gain insights into their fans' thoughts on their works and inspire them to move forward. These fan art of the original artworks will be cataloged within the artwork collection.
The artworks' originality is protected by the Artbin platform through NFT. They can promote and sell their art safely.ARTBIN can perform many functions more effectively than individual personal websites, especially for junior artists. Each artwork is associated with a unique NFT that ensures copyright information is attached to every piece, allowing artists to showcase their artworks safely on our platform.

With the diverse ways to help the interpretations, artists can promote and sell their artworks with security.
O! Locals
The Base