Bingo Night School
Role: Brand Designer, Graphic Designer
Solo Project
Duration: 6 weeks
Bingo Night School is a Chinese night school located in Shanghai, targeting 25-35-year-old female professionals. They offers a wide range of courses aimed at providing enjoyable and sociable learning experiences. Aside from the popular courses like pastry and coffee making, the school also offers unique courses on traditional crafts, dialects, new media, and more. This variety ensures a rich and engaging experience for lifelong learners.
Branding
Keywords: stylish, cool, fun

The goal is to attract more young adults to the programs. Through the energetic mascot design, BinBin and GuGu, it shows the audience the exciting possibilities of combining curiosity and creativity in their personal growth.

With their vibrant appearance, BinBin and GuGu represent the perfect balance between learning and having fun. Their unique personalities—BinBin's studious focus and GuGu's imaginative flair—encourage young adults to explore new interests and hobbies, making the programs feel both engaging and relevant to their aspirations.
BRelief
The Horror Behind Films